Baile funk is an exact derivative of Miami Bass and freestyle music from the United States. The reason why these genres, which are becoming very localized in the United States, are popular in Rio de Janeiro is due to its close proximity with Miami. Miami is a popular plane stop for Rio DJ's to stop and buy American records. Their are a number of artists beginning to associate themselves with the Baile Funk music, which is ultimately expanding its worldwide popularity.
One of the founding artists and pioneers of Baile Funk is DJ Marlboro, otherwise known as Fernando Luiz Mattos da Matta. In 1989, he created what is known as the first Rio Funk album called Funk Brasil, which technically marked the birth of Baile Funk. When Rio's first outdoor super parties began to be established during the 1970's, Baile Funk balls became a part of Rio's nightlife. DJ Marlboro created a new sound and mixed together American soul, disco, and funk music together to put himself on the map. It was then that baile functions began to gain popularity especially among the younger groups who have different taste and styles of music.DJ Marlboro as a deep passion for the genre of Baile funk and believes that it is at its best when the music is under the radar because that is when the artists are exploited the least. He has stated that the purpose of Baile Funk is not to catch the attention of the world and become a nationalized form of music, rather the importance of this genre is to understand that it is a musical movement with an underlying cultural significance to it. It is commonly known that the people of Rio love going to bailes, and that is one of the main reasons DJ Marlboro has made such a push to keep this style of music going. In his opinion, there is much more to Baile Funk then trying to produce hit songs that are adopted around the world, rather the important thing is to keep the music alive and please the people of Rio De Janeiro who are so passionate about it.
Overall, DJ Marlboro has played a detrimental role with increasing the popularity of Funk Carioca not only in Brazil, but all around the world. He has played in shows and concerts all across the globe on continents including Europe, the United States, and China. Music festivals around the world have invited him to perform at there events because if his widely followed crowds and electric sets. He has without a doubt set a everlasting standard for future Baile Funk artists to follow.
Two up and coming artists that have brought mainstream popularity to Brazilian funk are M.I.A and Diplo. M.I.A's talent was exposed to the world with her single Bucky Done Gun which was released in 2005. The release of this single album marked the first time a song from Funk Carioca made it to the mainstream radio and music television in Brazil. What makes M.I.A such a special kind of artist is her ability to produce music in a number of different genres. She manages to plays pop, hip-hop, and Brazilian Funk songs all on one album, which is something that most artists don't do these days. The producer of this hit single just so happened to be Diplo, who had worked on some of M.I.A's previous mixtapes such as Piracy Funds Terrorism. Diplo is also known for putting out a few mixtapes of his own, one such mix being Favela On Blast. Along with producing mixtapes, Diplo made a documentary which was released in July 2010 called Favela on Blast. The documentary was aimed at explaining the culture and purpose of Funk Carioca, otherwise known as Baile Funk, in Rio De Janeiro's favelas.
Baile Funk is widely criticized in the music community for its sexually explicit lyrics and overall degradation of women. Some of the song lyrics even contain content talking about violence and drug-dealing. All these negative aspects of Baile Funk have placed the genre in a negative light. Despite this criticism, it is almost expected that this type of music will continue to be produced and follow by people all over the world, with more and more artists trying to get their Funk music to the top of the popularity charts. The main reason that artists will continue to make this music and people will always follow it is because popularity isn't what the music is about. Artists and followers defend this music because they truly believe it is an authentic expression of their communities in Brazil and the sexual content represents their sexual freedom in Brazilian society.
Nguyen, Kim. "Rio Baile Funk." Beats.Bass.Booty. Web. 22 Apr. 2011. <http://www.kim-nguyen.com/bbb/Item-0.html>